Marketing Minor

College of Professional Studies and Social Sciences

For information contact John Mellon, EdD

An understanding of marketing can benefit any individual who will be involved in promotion for private, public, profit, or not-for-profit organizations. Opportunities in the field of marketing are broadening every year, and this minor is well suited to students in any area of interest.

Course Sequence

ACC 101	Principles of Accounting I	3
BUS 208	Principles of Management	3
BUS 269	Principles of Marketing	3
BUS 207	Contemporary Economics	3
BUS 340	Advertising and Sales Promotion	3

Select one course from the following:

BUS 345	Consumer Behavior	3
BUS 304	Sales and Sales Management	3
BUS 401	Channel Strategies	3
BUS 421	Special Topics in Marketing	3
BUS 450	Marketing Research	3
BUS 402	Pricing Strategies	3
BUS 321	Product and Service Marketing	3

Total 18 credits

See Accounting Course Descriptions; and Business Course Descriptions.

Up one level:

College of Professional Studies and Social Sciences Minors